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It’s the only way to know what’s really working in terms of email subject lines, sales copy, calls to action, and even the offers themselves.Īnd finally… Make A Commitment to Maintaining Your List

Use responsive templates/HTML in your emails, as a large number of your subscribers will be reading your message from their mobile phones.

E.G., “Start a six-figure business for just $47?”

Craft benefit-driven, curiosity arousing subject lines to get the open.

E.G., “Next time you’ll discover a little-known trick for getting rid of cellulite!” Each email should build anticipation for upcoming emails.

Provide a three to seven-part sequence that’s informative and engaging.Offer an informational sequence that’s useful (to build good relationships and keep people reading), yet incomplete (which helps you steer people towards paid products).Generally, this multi-part sequence should introduce you to new prospects, let them know what to expect from you, bond with them and ultimately promote your front-end or ‘tripwire’ product. Go with well-established services such as, , and similar. Steer away from using ‘free’ or seemingly low-cost autoresponders or services without a proven track record over many years.

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To make sure you don’t miss anything as you develop your offers, click here to grab your Free copy of The Perfect Offer Cheatsheet Choose A Reputable Autoresponder If you can make irresistible offers at both the lead generation stage and for your product or service itself, your launch should absolutely crush it.

#EMAIL TEMPLATES LAUNCH JEFF WALKER HOW TO#

One more thing before we move on: Being to create irresistible offers is so important to the success of your list building campaign and ultimately your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. Personally, I use LeadPages and love them, but there are plenty of alternatives these days. Use a specific call to action to get people opting in (EG – Enter your email address into the form below below to grab your copy).

(With the idea being that the only way to satisfy their curiosity is by opting in and getting the lead magnet)

Arouse your prospect’s curiosity about the lead magnet if possible.

Lead with your product’s main benefits and the results people will get from consuming it.

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Be sure your lead page looks polished and professional.

That’s why you need to create a lead or optin page that persuades people to fill in your opt-in form to grab it. You can learn more about lead magnets here Develop A Compelling Optin PageĮven though your lead magnet is free, people aren’t going to knock down your door to claim it unless you show them it has a lot of value.

It sells something else on the backend (such as your front end product).

It solves a specific problem (it’s not a bunch of general ‘tips’ but something actionable people can get a result from).

(Hint: do your market research to find out what problem people in your niche really want to solve and give them the solution)

It’s something your prospects really want.

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(It would typically be a digital download that you deliver automatically through your autoresponder) That’s why I’ve create this checklist so you can be sure you have all the right pieces in place. Take a look… First Up You’ll Need An Enticing Lead MagnetĪ great lead magnet could be an ebook, video, app, ecourse or anything else that has the following characteristics: So the point is, list building should be a top priority for you. And even if your products somehow disappeared off the face of the earth, you could still make money by selling other people’s stuff as long as you had your email list. That’s because an email database is one of the most valuable assets you can have.Įven if every one of your traffic sources dried up overnight, you’d still be okay as long as you had your list. No matter what type of product or service you’re going to be using a product launch for, one thing you need to be doing is building an email list.